Is KFC looking to use calorie counts as a competitive advantage?
KFC’s new “penny per calorie” campaign promotes a 395-calorie meal for $3.95: a KGC drumstick and thigh, green beans and mashed potatoes and gravy. Tagline: “UNTHINK. Taste the UNder 400 calorie side of [KFC logo].”
Furthermore, the Yum Brands QSR, which is shooting to “own” the grilled chicken segment, has a full line of KGC menu items in the product pipeline, according to KFC spokesperson Rick Maynard.
The TV commercials for the 395-calorie meal, which began airing last month, make head-on calorie comparisons with specific items from competitive QSRs, including McDonald’s’ Premium Grilled Chicken Classic Sandwich together with its Snack Size Fruit & Walnut Salad (630 total, although the sandwich alone has 420 calories, according to McDonald’s nutrition site); Dunkin’ Donuts’ Honey Bran Raisin Muffin (500), and Subway’s 6″ B.M.T. sandwich (450).
(A post on KFC’s Facebook page boasts that KGC “even beat out the Snuggie!”) KFC’s Famous Bowl was selected as most memorable product launch of 2006. Read moreDo you enjoy this blog? Do you find the information helpful? Then go ahead and treat me to a coffee or send me a tip! I love Starbucks Skinny Cinnamon Dolce Latte. Choose any amount you wish, whatever you feel this blog is worth to you.